Monthly Archives: February 2012

If you’d like for them to buy it, then you ought to put a ring around it

People tend to gravitate towards things they are familiar with; interestingly, when they have no peripheral they still go to what they know. Positioning a product or service considers this by looking into all possible connection angles (aka ‘rings’). We might ask, for example: where is the consumer or client’s consideration starting point, does the […]

The difference between market research & marketing research

AlixCompany makes a distinction between market research and marketing research. It comes from grounding our services in market research or an in-depth understanding of the consumer, marketplace, and product. Market research = any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe in context. It […]

Nancy Tag’s Ad Critique book & an upcoming Dialogue

More news coming soon re my Dialogue with Nancy Tag, Associate Professor in the Media & Communications Arts Department at The City College of New York, CUNY and author of the recently published, Ad Critique. Nancy and I met through The City College of New York where she interviewed me to be an adjunct in 2009. We’ve continued […]