“Bridging the gap between Agencies and Startups”

Perhaps time for a Quick Link tab re:bridging the gap on this blog…
I happened upon this recent presentation from John Keehler- I especially liked the ‘tied to concept’ talk and ‘by-products, not just products’ mention.

TOPIC: Bridging the Gap between Agencies and Startups

WHO: John Keehler, Principal, Digital Strategy at Click Here

DESCRIPTION: Startups are tech-savvy, yet they struggle with branding and marketing. Advertising agencies know how to build brands, but struggle with technology. In this session, we’ll explore the key strengths of each, and how bridging the gap is the future for both.

WHEN: Already happened / hosted through Boulder Digital Works. Events page here.

Bridging the gap: Madison Ave vs. Silicon Valley

View more presentations from John Keehler.
September 17, 2010This entry was written by Alix Morrow, posted on at 11:41 am, filed under projects. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.