Thrilled to be participating in RISE Austin this year. Please find below the class description.
Class is free (FREE!) but you do have to sign up. Click ‘Attend the Session’ here to register.
Discover the Consumer Benefit of Your Product/Service and Plow Forward with Strategic Messaging
Friday, May 17, 2013 from 12:00pm – 1:30pm
Location:
BiGAUSTIN (in Capital Plaza Chase Bank Building)
5407 North IH-35, Suite 200
Austin, TX 78723
Track: General Entrepreneurship
Topics: Marketing/PR/Social Media
Stages: Beginner = Basic/introductory information
About This Session:
Did you know that what you advertise, sell, and make money on can be three different things? In Strategic Messaging, you will learn how to tailor your brand message for meaningful dialogue. We will start by understanding the relationship of your product/service to consumers and the marketplace. After a brief discussion and exercise on differentiation, each participant will craft their very own brand positioning statement. At the conclusion of the session you will have the tools to build and leverage your brand effectively across all forms of communications.
My Bio:
Alix Morrow is a strategic planner who specializes in consumer market research. She brings over 13 years of marketing and advertising experience to each client. In January of 2008, she launched AlixCompany, LLC to provide strategic planning services to marketers and advertisers.
Prior to AlixCompany, she leveraged her abilities in strategic planning at GSD&M in Austin, Texas and also at Young & Rubicam in New York. Her experience in consumer market research includes Ipsos Understanding-Unlimited and Hall & Partners New York.
Alix received a B.S. degree in Advertising from The University of Texas at Austin and a professional degree in Account Planning from The Miami Ad School in Florida. She also holds a Certification in Leadership from The Cox School of Business’ Executive Education Program at Southern Methodist University.
Industry Involvement & Recognition:
• SXSW Interactive Home Room Leader, 1 of 12 people selected to brainstorm and share ideas with other digital creatives attending the event, March 2013
• Strategic Messaging & Market Research class lecturer at BiGAUSTIN, 2010-2013
• American Marketing Association member and guest speaker, 2011
• Strategic Planning Fall 2009 and Spring 2010 Adjunct Professor, The City College of New York
• Account Planner on 2006 Gold ADDY winning team for Urban Cat League pro bono ‘On the Streets’ campaign
• Account Planner on 2005 Silver Effie award winning team for the Fisher-Price, Play.Laugh.Grow. campaign
• Winning recipient of Young & Rubicam’s Our Knowledge internal contest for Dannon Food Trends 2005 presentation piece
Company: AlixCompany, LLC
Title: Founder
Website: www.alixcompany.com
Twitter: @AlixCompany