How does one describe the difference(s) between a market researcher and an account planner? Please find below two visuals giving my POV with context and distinctions:
(enlarge by clicking)
-
STAY CONNECTED
-
QUICK BLOG LINKS
-
ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
archives
- February 2024
- January 2024
- December 2023
- July 2022
- March 2022
- February 2022
- January 2022
- December 2021
- June 2021
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- October 2019
- September 2019
- August 2019
- June 2019
- April 2019
- March 2019
- January 2019
- December 2018
- September 2018
- August 2018
- July 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- July 2016
- May 2016
- March 2016
- June 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- September 2013
- August 2013
- May 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010