Good strategic planning is art plus science. At the core, Planners are about understanding and uncovering the opportunity of a product/service/brand in context- consumer context (and product and marketplace context). Planning does not exist in isolation, though. It also reflects needs and wants of the client, leadership, and management.

The infographic below was created to show the dimensions of strategic planning; not good, good, better, best, and not right, respectively. Strategy + planning unifies articulation elements by creating connective links as a part of the creative process.

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AlixCompany offers a Planner for Awhile (PFA) service as a way for small, medium, and large companies to take advantage of best-in-class strategic planning know-how.