Monthly Archives: March 2017

Ad agencies are about…

ideas Ideas that spark creative. Ideas that inspire action. Ideas that motivate sales. I’ve been a part of advertising for over 15 years now and have a unique perspective. Mostly unique because I get to pop around various agencies- as a researcher and as a planner. I also get to sit client side for qual […]

“Distinct” is distinct

I’m good with noticing trends and being able to call forward which ones have roots. Been noticing a new metric that’s being mentioned and I like it. DISTINCT It’s especially unique from some of the standards like different, relevant, salient, or memorable. Distinct is about being unmistakable. In context, it’s more descriptive than different. Something […]