AAF National Conference Student Competition

Today, I attended the AAF National Conference collegiate student competition. My uncle teaches Advertising at Penn State and his team made the national finals. Really inspiring to watch the students get up there and present a case study for Nissan. This year the challenge was to create an integrated communications plan for the multicultural millennial target. My uncle’s group ‘The Nittany Group” did well giving a fantastic presentation with a clear problem / insight / solution flow.