“Distinct” is distinct

I’m good with noticing trends and being able to call forward which ones have roots. Been noticing a new metric that’s being mentioned and I like it.


It’s especially unique from some of the standards like different, relevant, salient, or memorable.

Distinct is about being unmistakable.

In context, it’s more descriptive than different. Something can be different for lots of reasons. Something can be distinct because of one reason.


What makes your brand distinct? [uniquely ownable]

What makes your brand different? [unique in context, not necessarily ownable]

What’s also really good about distinct is that it allows for ‘leadership mentality’ whereas different can live in challenger land.

Let me know if I can help pulling forward areas of distinction for your product / brand.