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Workshop Description:

Strategic integration is imperative for business success in today’s multi-faceted media world. The rules for successful strategic planning haven’t changed, but the landscape certainly has. In this session we’ll discuss how to center and drive digital content with strategic planning integration. We will start by understanding the relationship of your product/service to consumers and the marketplace. After a brief discussion and exercise on differentiation, each attendee will craft their very own positioning statement. At the conclusion of the session you will have the proper tools to build and leverage your strategy effectively across all forms of communications.