Join me for two classes at BiGAUSTIN in April. Learn how to be a market research maven and gain communicative strategic planning chops.

AlixCompany short video









Please click on the image above or via the link here to view a short-video of class excerpts:

WHAT:  Understanding your Market class with Alix Morrow
WHEN:  Tuesday, April 1st from 11:30am – 1:00pm
WHERE:  BiGAUSTIN, 5407 North IH 35, Suite 200
COST:  Free! [Registration required — link below]



Understanding the context of your business is imperative for long-term success. We will start with the definition of market research. We will continue by identifying areas of interest and defining the usefulness of each area for your business. The session will conclude with considerations for continued market research success given the product life cycle model. After attending this session, you will have the proper context for gathering meaningful and relevant market research for informed decision making.


WHAT: Strategic Messaging class with Alix Morrow
WHEN: Wednesday, April 16th from 11:30am-1pm
WHERE: BiGAUSTIN, 5407 North IH 35, Suite 200
COST: Free! [Registration required — link below]


Did you know that what you advertise, sell, and make money on can be three different things? In Strategic Messaging, you will learn how to tailor your brand message for meaningful dialogue. We will start by understanding the relationship of your product to consumers and the marketplace. After a brief discussion and exercise on differentiation, each participant will craft their very own brand positioning statement. At the conclusion of the session you will have the tools to build and leverage your brand effectively across all forms of communications.