Nancy Tag’s Ad Critique book & an upcoming Dialogue

More news coming soon re my Dialogue with Nancy Tag, Associate Professor in the Media & Communications Arts Department at The City College of New York, CUNY and author of the recently published, Ad Critique. Nancy and I met through The City College of New York where she interviewed me to be an adjunct in 2009. We’ve continued to stay in touch post my teaching at CCNY (albeit I could do better) and she agreed to the Dialogue- how exciting!

More about Ad Critique by Nancy Tag as pulled from SAGE Publications website:

Ad Critique teaches advertising, marketing, and management students—both the “suits” and the “creatives”—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.