The Movement Business

This post was sparked by an article a LinkedIn connection liked from 2014 on

What if the ability to hop-along is a good thing? What if the ability to gain experience and knowledge from various shops and colleagues were positive and especially positive during the start of your career?

I mean, isn’t it good to date around before rooting down? And what if you don’t want to root down? What if that’s just your way?

People move around because they’re not learning, not getting promoted or salary raises, not doing what they were hired to do, and because previous creative colleagues that have moved-on want them at their new shop on their new team. It’s symbiotic. When there’s no reason to stay, why stay?

Our industry is in the movement business and movement is accepted. Why isn’t that a good thing?

This isn’t a new trend thing to attach to millennials. It’s been going on since the start of planning. Ask anyone. ‘Because it’s always been that way’ is like the worst thing to say, but there is a good amount of value in the situational context here. Seems to me like job movement and hands-on learning is a part of the planning culture, I mean planning as an advertising discipline, in the US, came literally from a hop-along to the US from the UK…

I’m not a millennial, but I think in general if we want more training we have to seek it. We have to ask for it; regardless of level. If you’re in leadership, and teaching is a passion point, what and how are you teaching? If you are junior or mid-level staff, what are you doing to learn if you’re interested in more practical or theoretical knowledge?

Do that. And, keep moving.