What’s your ‘so what’ consumer benefit?









Why does your product/service matter to consumers?


Is that what consumers say?

Let’s take for example a day or a month where your product/service is no longer available. Now picture your consumers so irked off that they’ve taken to protesting outside of your office building. The image here illustrates protesters outside of your office irked because your product/service is no longer available. What would their signs say? Why would they miss you? Would they miss you?

Here’s a well known case study sharing how a ‘so what’ insight turned around milk consumption in the 90’s. It’s one of my favorite case studies of all time. And, consider taking class tomorrow at BiGAUSTIN [in Austin] with me. We’ll discuss finding your ‘so what’.