We’re putting in a deeper stake within ‘just right customized’ offerings by deploying ‘Operation Goldilocks’. The premise is simple:

(1) Agencies can be cost prohibitive.
(2) Smaller consultancies offer piecemeal solutions giving you one thing or the other, but can lag on integration and big picture thinking.
(3) The use of contract personnel offers access to more diverse and specialized talent for today’s ever-evolving communication needs.
(4) A networked/collective oriented approach is the future.

AlixCompany aims to change the too hot/too cold, too hard/too soft, too high/too low marketplace situation of the communication industry by offering advertisers and marketers smart, ‘just right customized’ solutions for understanding and truly connecting with consumers in today’s marketplace. What makes us special is our ability to provide five star integrated strategic planning solutions that are custom tailored to be just right for your specific marketing needs and goals.

For more information about our services, including a client list and testimonials, please visit www.alixcompany.com.

“…that member of the agency’s team who is the expert, through background, training, experience, and attitudes, at working with information and getting it used – not just marketing research but all the information available to help solve a client’s advertising problems.”

-Stanley Pollitt

Fashion. Arts. Beauty. [FAB] University

Registration link:  http://www.wow1000.org/#!fab-u-registration/cb3p

Monday nights, 6:30-9:00pm:  7/14 – 7/28

Learn the basics of starting or growing a business in the fashion, arts, or beauty industry. Our experienced instructors will show you how to market to the right audience and get ahead of the competition.

Maximize Business Achievement [MBA] for the 50+ Entrepreneur

Registration link:  https://www.eventbrite.com/e/50-entrepreneur-relaunch-tickets-12056036931

Thursday nights, 6:30-8:30pm:  7/17-8/14

Whether you are starting a home-based business, going on your own after retirement, or seeking to improve an existing business, the “50+ MBA” is for you.  This is a 5-part series designed to help 50+ women entrepreneurs excel and prosper in business.

I am thrilled to share with you all our latest and greatest Dialogue with WindowLikr’s CEO and Co-founder, Jacob Henderson.

Please click here for more information and for the 24/7, at your leisure, listening link.

WindowLikr provides a software-based platform for interactive video that seamlessly integrates a brand’s diverse content and analytics data streams. WindowLikr’s elegant and intuitive user interface finally allows natural consumer-interaction with objects in streaming video, and because WindowLikr has been engineered with the mobile device in mind- content creators can be assured their content will reach its intended audience.

WindowLikr will be featured at CE Week in New York City, June 23^rd through June 27^th. AlixCompany talks with Jacob about CE Week and about “mobilizing interactive video”. The Dialogue shares answers to our most curious questions:

• Share with us, how was the idea for WindowLikr born?
• Who benefits from using WindowLikr? And, why is that?
• What is the advertising or ‘for sales’ value? How will WindowLikr assist advertisers and marketers in advertising/marketing efforts?
• What’s the human component? With mobile, technology, and data converging- what’s ‘the people part’ of WindowLikr?
• CE Week is approaching in New York and starting on June 23^rd. Share with us- what are you most excited to experience at this conference? And, what can attendees expect from WindowLikr?

I’m excited to share the questions presented to Jacob Henderson, CEO and Co-founder, of WindowLikr for our next AlixCompany Dialogue.

WindowLikr provides a software-based platform for interactive video that seamlessly integrates a brand’s diverse content and analytics data streams. WindowLikr’s elegant and intuitive user interface finally allows natural consumer-interaction with objects in streaming video, and because WindowLikr has been engineered with the mobile device in mind content creators can be assured their content will reach its intended audience.

WindowLikr will be featured at CE Week in New York City, June 23^rd through June 27^th. AlixCompany talks with Jacob about CE Week and about the development of WindowLikr in a soon to be posted Dialogue where the following questions were presented and discussed:

• Share with us, how was the idea for WindowLikr born?
• Who benefits from using WindowLikr? And, why is that?
• What is the advertising or ‘for sales’ value? How will WindowLikr assist advertisers and marketers in advertising/marketing efforts?
• What’s the human component? With mobile, technology, and data converging- what’s ‘the people part’ of WindowLikr?
• CE Week is approaching in New York and starting on June 23^rd. Share with us- what are you most excited to experience at this conference? And, what can attendees expect from WindowLikr?

This one’s tough. If you’re a yes person you know it. If you’re a no person you know that, too. If you’re a yes person that would like to develop your ‘no skill’- read on.

I’ve always been a yes person. I’m still a yes person, but with a no skill. It took, like any trained skill, some good practice. I’ve been working since I was old enough to work. In my experience, no one teaches the skill of saying no at the workplace. Yes folk take on whatever is handed our way at the office, we work however long is needed to complete the task/s, and we sacrifice ‘outside of the yes environment’ time for other [perhaps even more important] time.

Realizing you need a no skill is the first step. Once you’ve realized it, try and understand ‘why’ you’re saying yes all of the time. Are you trying to be nice? Are you trying to get promoted? Are you afraid of what ‘no’ might bring? Are you a new hire? Once you’ve defined ‘why’ you can then address it with action.

Practicing the ‘no skill’ is the next step. You can practice everywhere. With your local service providers, with pushy friends, with whomever you’d like! Get that ‘in time of tension’ energy moving and learn from it. Seek to understand how tension feels for you and then breathe through it. Learn to breathe. Just breathe. And, then do it again.

Soonest and only after practice, you will find that the tension energy calms. Actually, I think it learns like a muscle. If you’re noticing the feel of your tension, you will soon notice that the same or similar interaction will never again house the same level of tension. That’s because you’ve learned from the experience. And, that there’s the secret.

No one seeks tension provoking situations. Well, maybe some people do. Fact is- they happen. Wouldn’t it be best to have the skill to work through it to get the results YOU want?