Monthly Archives: January 2014

Keep in mind the ‘human factor’ when considering qualitative market research

It’s 2014 and there’s something happening with qualitative as a research methodology that concerns me. Seems as we’re getting more wired, faster, more efficient, and more real-time, we’re losing some of the ‘elemental goodness’ that is qualitative market research. I think we’re losing, or lessening the value, of the human factor [and from all angles]. […]