New News: I’ve contracted someone to assist me in pulling the SXSW Interactive 2013 data for my analysis. I was able to complete one piece- the micro view of ‘Strategy’ representation from the 27 accepted proposals referencing ‘Strategy’. I’ve summarized those selected proposals below. I’ve uploaded the full data sheet (with proposal names and full descriptions) for easy access here. Notes: (1) You’ll […]
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ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
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