Brand Asset Consulting’s (BAC) John Gerzema shares his presentation from a recent Bazaarvoice Social Summit. BAC’s been tracking the attitudes and behaviors of ‘spend shifters’ and TRUST is popping to the top when looking at brand equity builders. The presentation shares new priorities and expectations for brands alongside other trust-y bits. View the full presentation:  […]

“If you ignore your uniqueness and try to be everything for everybody, you quickly undermine what makes you different.” -Jack Trout