Monthly Archives: November 2010

Building real community- a checklist

I intend on sharing pieces from John Gerzema’s book Spend Shift once I’ve completely finished it- here’s something that couldn’t wait… As we continue to define the value of digital connectivity (and really connections in general), we might ought to revisit what real connections look like. John mentions on p85, Douglas Atkin’s community checklist of which I’ve listed […]

Market Researchers & Planners

How does one describe the difference(s) between a market researcher and an account planner? Please find below two visuals giving my POV with context and distinctions: (enlarge by clicking)

Jay Chiat Strategy Festival, 10/11 – 10/13

Didn’t get to go? Click here for the presentations and what-not.