When a brand’s development reaches a bottleneck and growth slows down, frequently due to market saturation, a new strategy is needed to push the company forward. Increasing market share within the already established target audience is repeatedly the first go-to move by many. However, increasing use of a product/ service or stealing market share from […]
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ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
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