Monthly Archives: October 2011

Market Research & Strat Planning

Making a case for strategic planning involves (really) knowing where/how it fits in marketing and advertising efforts. Nancy Tag at City College in NYC asked me to describe the difference(s) between reserachers and account planners and I sent her the visuals below¬†about this time last year. I go back to it often as I build […]

More on Like

Summary report giving useful data for Like subscribers, Fans, and Followers from eMarketer- http://www.emarketer.com/Article.aspx?R=1008630 Data pulled from 2011 study from ExactTarget (requires email, etc share)- http://www.exacttarget.com/