In recent years, the food industry has witnessed a significant shift towards premiumization, where consumers increasingly seek high-quality, premium food items to elevate their culinary experiences. Let’s delve into the latest statistics and trends surrounding premium food items in the American market to understand the dynamics of this growing phenomenon. Global Outlook of the Premium […]
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ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
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