Monthly Archives: July 2010

Dialogue with Aki Spicer

July 26, 2010 – 7:50 pm

AlixCompany Dialogue Aki Spicer Recorded Dialogue is 36 minutes I’m thrilled to share with you the first Alix Co. Consulting Dialogue with Aki Spicer, Director of Digital Strategy at Fallon in Minneapolis. About a month ago, Aki conducted a workshop at VCU’s Brandcenter where he presented ‘The Engagement Opportunity‘. The presentation calls out the liminal space, labels the value of […]

By Alix Morrow | Posted in projects | Comments (0)

Grocery stores and restaurants

July 10, 2010 – 10:06 pm

I presented this question to a Dialogue hopeful and it’s gotten me thinking as well: I see today’s digital space as both a channel (medium) and a platform. Where, Best Buy’s TWELPFORCE uses twitter as a medium, and Foursquare or Groupon use attributes of digital as the platform. Is this traditional agency thinking? How are you […]

By Alix Morrow | Posted in projects | Comments (0)

More reading from PSFK

July 3, 2010 – 11:33 am

PSFK’s This Week in Brand Strategy & Advertising has a heap of more reading on the topic (of the new organization + digital media + experimental marketing ++) http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-3.html

By Alix Morrow | Posted in projects | Comments (0)

Socializing digital

July 1, 2010 – 5:51 pm

“… the process of inheriting norms, customs and ideologies. It may provide the individual with the skills and habits necessary for participating within their own society; a society itself is formed through a plurality of shared norms, customs, values, traditions, social roles, symbols and languages. Socialization is thus ‘the means by which social and cultural […]

By Alix Morrow | Posted in projects | Comments (0)