Monthly Archives: July 2010

Dialogue with Aki Spicer

AlixCompany Dialogue Aki Spicer Recorded Dialogue is 36 minutes I’m thrilled to share with you the first Alix Co. Consulting Dialogue with Aki Spicer, Director of Digital Strategy at Fallon in Minneapolis. About a month ago, Aki conducted a workshop at VCU’s Brandcenter where he presented ‘The Engagement Opportunity‘. The presentation calls out the liminal space, labels the value of […]

Grocery stores and restaurants

I presented this question to a Dialogue hopeful and it’s gotten me thinking as well: I see today’s digital space as both a channel (medium) and a platform. Where, Best Buy’s TWELPFORCE uses twitter as a medium, and Foursquare or Groupon use attributes of digital as the platform. Is this traditional agency thinking? How are you […]

More reading from PSFK

PSFK’s This Week in Brand Strategy & Advertising has a heap of more reading on the topic (of the new organization + digital media + experimental marketing ++)

Socializing digital

“… the process of inheriting norms, customs and ideologies. It may provide the individual with the skills and habits necessary for participating within their own society; a society itself is formed through a plurality of shared norms, customs, values, traditions, social roles, symbols and languages. Socialization is thus ‘the means by which social and cultural […]