This blog (aka ‘Dialogue’) has been created to provide perspective. Perspective comes from all over and we’ll throw some content darts around with the intent of providing sticky thoughts. We are also eager to share and help spread the good word with happenings in the Account Planning and Strategy space. That’s where the idea for […]
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ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
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