Monthly Archives: August 2020

Best read yet IMO on this hot topic of Branding. Nicely said, Tom Roach.

The Wrong and the Short of it, published by Tom Roach on July 17, 2020: Nuggets pulled directly from the post to spark your interest in reading the full post: …There are irresistible pressures pulling marketers towards the short term. And there’s also a huge asymmetry in terms of accessibility to ‘performance’ channels vs ‘brand-building’ […]