Today, I discovered the Podcast ‘On Strategy Showcase’ through a LinkedIn post about Martin Weigel’s interview. The post said, “the role of Planning isn’t to inspire creatives, but to POINT imagination and resources to the right tasks that matter… we need more conversations that get the industry focused on usefulness, not just inspiration.” To which […]
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ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
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