In the intricate world of business, understanding and having a communications funnel in place is paramount. Our awareness, consideration, usage, and preference (ACUP) funnel represents the systematic stages a potential customer traverses before arriving at the pivotal decision to make a purchase. Let’s delve into the key stages and unveil the latest statistics shaping the […]
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ABOUT ALIX
Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. -
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