“It’s easy to focus on the technology such as Facebook, Twitter and other social media sites.  But it’s more important to understand why people share, the underlying psychology that drives people to pass things on, both online and offline.”

Excellent article that sparked sharing this quote:  http://www.businessnewsdaily.com/4446-contagious-marketing-why-things-catch-on.html

Thrilled to be participating in RISE Austin this year. Please find below the class description.

Class is free (FREE!) but you do have to sign up. Click ‘Attend the Session’ here to register.

Discover the Consumer Benefit of Your Product/Service and Plow Forward with Strategic Messaging

Friday, May 17, 2013 from 12:00pm – 1:30pm

With this updated report, we deliver on what we set out to do and that’s exciting. A big HUGE accomplishment and I hope you all gain smarts, like I have, on SXSW Interactive 2013 proposal-based programming trends.

I enjoyed every bit of it. My favorite part was creating ‘the perfect SXSW Interactive 2013 proposal title’:

“End the sport of live science mind war and rise to read Death of Art in Creativity; your brain will want to publish this prototype in long tweet voice.”

Check out page 14 in the updated report for the Word Bank. If you’d like to give it your go, please do! If you’d like to share your word putting together skills, please send your title to me and I’ll post it here with your name.

New insights can be found on pages 12, 13, 14, 17, and 18. The updated report shares high and low probability title words from all 3,256 proposals and high propensity words with the selected proposal-based programming. It’s all very interesting.  I found the following worthy of calling out here:

• Future, Health, and Technology index significantly higher (+19%) when compared to proposal word analysis, suggesting SXSW Interactive 2013 heavy-upped on programming with these title words.
• Art, Big, Data, Hack, Make, Open, Science, Source, and World also index significantly higher (+8%) suggesting a ‘heavy-up’ on programming using these title words as well.

And, my professional opinion as promised:

• The SXSW Interactive programming people really did a good job of representing proposed upon content with actual programming content. The analysis did not show major skews of proposal based content to selected proposal content. There are some skews, but I’d need more time as I’ve maxed free time for this study.
• It is still my opinion that the festival failed to give ‘upstream’ strategic planning a place at the table. My professional inner voice says that if we’re over supplying with programmed content surrounding future, health, technology, and big data, then strategy or the how (to connect with consumers) and why (benefits of connection) should be tapped. Perhaps next year…

SXSW 2013 has concluded and my analysis of SXSWInteractive 2013 proposal trends is also nearing an end. This morning I had the pleasure of speaking with Lien Lea Merritt, President of White Label Analytics, LLC. Both Lien Lea and I volunteered our time and brains for this independent analysis and I’d like to thank her again here for her willingness to work with me on the scope. Together we were able to pull forward several interesting insights. I hope the results help others gain knowledge from the trends we discovered for general proposal based programming knowledge and also for future proposal writing prowess. Lastly, I do have more data and am working through an insight report with these additional findings. Aiming to have those posted here on the blog later this week.

Please find below the link to our 35 minute Dialogue and also the link to the topline report we used as a backdrop to our conversation. I recommend you upload the PDF before pushing play to listen to the Dialogue. If you’re new to the blog and my Dialogues, I should point out all Dialogues are housed here on the blog (page right on blog homepage, see ‘Quick Blog Links’ and then ‘Dialogues’). This one will be up there shortly (if it’s not already!).

** AlixCompany Dialogue with Lien Lea Merritt (click here)

** Link to topline report we use as a backdrop for our discussion

Enjoy!

I promised the share of findings from AlixCompany’s independent study on SXSW Interactive 2013 proposal-based programming trends during homeroom tomorrow at The Sheraton [if folks are curious about trends]. I’m thrilled to say we’re at a sharable place- a topline sharable place.

Please find a below our topline report. More insight to come including key conclusions and a Dialogue with the analyst. A special thank you to Lien Lea and White Label Analytics, LLC for collaborating with AlixCompany on this research.

TOPLINE SXSW Interactive 2013 Proposal Trends 03082013

In Home Room at The Sheraton (Saturday-Tuesday), I’ll have schedule updates and daily highlights to share from SXSW.

– Here are the SXSW Interactive Daily Highlights as of today, March 7th.

I’ll post additional updates once I get them.