Category Archives: projects

AlixCompany deploys ‘Operation Goldilocks’ within the communication industry

We’re putting in a deeper stake within ‘just right customized’ offerings by deploying ‘Operation Goldilocks’. The premise is simple: (1) Agencies can be cost prohibitive. (2) Smaller consultancies offer piecemeal solutions giving you one thing or the other, but can lag on integration and big picture thinking. (3) The use of contract personnel offers access […]

The account planner is…

“…that member of the agency’s team who is the expert, through background, training, experience, and attitudes, at working with information and getting it used – not just marketing research but all the information available to help solve a client’s advertising problems.” -Stanley Pollitt

Join me at BiGAUSTIN this summer for two wonderful educational opportunities

Fashion. Arts. Beauty. [FAB] University Registration link:  http://www.wow1000.org/#!fab-u-registration/cb3p Monday nights, 6:30-9:00pm:  7/14 – 7/28 Learn the basics of starting or growing a business in the fashion, arts, or beauty industry. Our experienced instructors will show you how to market to the right audience and get ahead of the competition.   Maximize Business Achievement [MBA] for […]

AlixCompany Dialogue with Jacob Henderson, CEO & Co-founder of WindowLikr

I am thrilled to share with you all our latest and greatest Dialogue with WindowLikr’s CEO and Co-founder, Jacob Henderson. Please click here for more information and for the 24/7, at your leisure, listening link. WindowLikr provides a software-based platform for interactive video that seamlessly integrates a brand’s diverse content and analytics data streams. WindowLikr’s […]

Upcoming Dialogue with Jacob Henderson, CEO & Co-founder of WindowLikr

I’m excited to share the questions presented to Jacob Henderson, CEO and Co-founder, of WindowLikr for our next AlixCompany Dialogue. WindowLikr provides a software-based platform for interactive video that seamlessly integrates a brand’s diverse content and analytics data streams. WindowLikr’s elegant and intuitive user interface finally allows natural consumer-interaction with objects in streaming video, and […]

The Skill of Saying No

This one’s tough. If you’re a yes person you know it. If you’re a no person you know that, too. If you’re a yes person that would like to develop your ‘no skill’- read on. I’ve always been a yes person. I’m still a yes person, but with a no skill. It took, like any […]