Author Archives: Alix Morrow

Sharing Some Know-How as a Branding Panelist

🔥 HOT TOPIC! Check out the recording from a branding panel I was on in July, hosted by the Austin Retail & eCommerce Group: We chat up where to start with branding, why care about branding, branding misconceptions, most important bits to branding, impact of COVID, data + branding, and branding predictions for the next few […]

Best read yet IMO on this hot topic of Branding. Nicely said, Tom Roach.

The Wrong and the Short of it, published by Tom Roach on July 17, 2020: Nuggets pulled directly from the post to spark your interest in reading the full post: …There are irresistible pressures pulling marketers towards the short term. And there’s also a huge asymmetry in terms of accessibility to ‘performance’ channels vs ‘brand-building’ […]

Texas Hold ‘Em is Just Like Good Strategic Planning…

This ‘Freakonomics’ podcast posted got me thinking. I thought you might also enjoy it. Host Steven Dubner interviews Maria Konnikova about her new book, The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win. The book chronicles Konnikova’s journey from poker novice to poker professional. What I liked about it (and why I purchased the book just after listening) […]

Austin Job Opportunities

Austin job opportunities published by Austin Chamber of Commerce:

Nolan Ryan PSA: “Don’t Be a Knucklehead”

Join me this coming Thursday, the 16th at 12noon CT, for an online panel about Retail and eCommerce Branding – gonna be a good one hosted by the Austin Retail & eCommerce Group. RSVP here: