Category Archives: projects

The Toilet Paper on Shoe Theorem

March 27, 2014 – 2:48 pm

A few years back I enrolled and completed SMU’s Cox Executive Education Leadership Certification. Course work included a hefty mix of management and leadership skill training. One of the lessons I termed “The Toilet Paper on Shoe Theorem”. This lesson was focused on managing difficult conversations and ‘how best to’ approach such experiences. The theorem […]

By Alix Morrow | Comments (0)

Join me for two classes at BiGAUSTIN in April. Learn how to be a market research maven and gain communicative strategic planning chops.

February 28, 2014 – 3:40 pm

                Please click on the image above or via the link here to view a short-video of class excerpts:  http://vimeo.com/77657043 WHAT:  Understanding your Market class with Alix Morrow WHEN:  Tuesday, April 1st from 11:30am – 1:00pm WHERE:  BiGAUSTIN, 5407 North IH 35, Suite 200 COST:  Free! [Registration required — […]

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Keep in mind the ‘human factor’ when considering qualitative market research

January 16, 2014 – 11:26 am

It’s 2014 and there’s something happening with qualitative as a research methodology that concerns me. Seems as we’re getting more wired, faster, more efficient, and more real-time, we’re losing some of the ‘elemental goodness’ that is qualitative market research. I think we’re losing, or lessening the value, of the human factor [and from all angles]. […]

By Alix Morrow | Comments (0)

This two minute short-video from AlixCompany…

December 6, 2013 – 10:06 am

‘Tis the season for giving thanks and I have a new video for which I am very thankful. Please click on the link (http://vimeo.com/77657043) or image below to view our latest production. Special thanks to AlixCompany’s intern extraordinaire- Hannah P., my very special friends who attended, BiGAUSTIN, and Fat Cat Productions for helping to make it […]

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Made My Day

November 21, 2013 – 12:56 pm

Hello, My name is SC. I am apart of Dr. Carlos Hernandez’s class, and I have enjoyed both times that you have come to lecture to our class. I wanted to send email to thank you for your time and your the information that you shared. I have a background in marketing and a strong […]

By Alix Morrow | Comments (0)

Introducing AlixCompany & The Eight Specialists

September 24, 2013 – 11:48 am

After 5.75 years of being in business, it’s time to grow and draw in bigger scopes. Over the last several months I’ve created strategic partnerships forming AlixCompany & The Eight Specialists. I wanted to give y’all the inside scoop and a first peek at the team and our new approach with ‘just right customized’ solutions. […]

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