Category Archives: projects

Why People Share

“It’s easy to focus on the technology such as Facebook, Twitter and other social media sites.  But it’s more important to understand why people share, the underlying psychology that drives people to pass things on, both online and offline.” Excellent article that sparked sharing this quote:  http://www.businessnewsdaily.com/4446-contagious-marketing-why-things-catch-on.html

Join me for Strategic Messaging at RISE Austin, May 17th from 12-1:30pm at BiGAUSTIN

Thrilled to be participating in RISE Austin this year. Please find below the class description. Class is free (FREE!) but you do have to sign up. Click ‘Attend the Session’ here to register. Discover the Consumer Benefit of Your Product/Service and Plow Forward with Strategic Messaging Friday, May 17, 2013 from 12:00pm – 1:30pm Location: […]

Update: SXSW Interactive 2013 Proposal-Based Programming Trends

With this updated report, we deliver on what we set out to do and that’s exciting. A big HUGE accomplishment and I hope you all gain smarts, like I have, on SXSW Interactive 2013 proposal-based programming trends. I enjoyed every bit of it. My favorite part was creating ‘the perfect SXSW Interactive 2013 proposal title’: […]

An AlixCompany Dialogue: SXSWInteractive 2013 Proposal Trends

SXSW 2013 has concluded and my analysis of SXSWInteractive 2013 proposal trends is also nearing an end. This morning I had the pleasure of speaking with Lien Lea Merritt, President of White Label Analytics, LLC. Both Lien Lea and I volunteered our time and brains for this independent analysis and I’d like to thank her […]

Topline Findings: SXSW Interactive Proposal Trends

I promised the share of findings from AlixCompany’s independent study on SXSW Interactive 2013 proposal-based programming trends during homeroom tomorrow at The Sheraton [if folks are curious about trends]. I’m thrilled to say we’re at a sharable place- a topline sharable place. Please find a below our topline report. More insight to come including key conclusions and a Dialogue […]

Daily SXSW Highlights, March 7th

In Home Room at The Sheraton (Saturday-Tuesday), I’ll have schedule updates and daily highlights to share from SXSW. – Here are the SXSW Interactive Daily Highlights as of today, March 7th. I’ll post additional updates once I get them.