Today, I attended the AAF National Conference collegiate student competition. My uncle teaches Advertising at Penn State and his team made the national finals. Really inspiring to watch the students get up there and present a case study for Nissan. This year the challenge was to create an integrated communications plan for the multicultural millennial […]

Lately more and more online service providers are asking for additional personal information to password protect. I remember thinking ‘how bizarre’ the first time I came across this. Bizarre to provide additional personal information to password protect. My thinking is that if someone gets past the initial name and password door, they can likely get past others. And, AND you’ve […]

Brand Asset Consulting’s (BAC) John Gerzema shares his presentation from a recent Bazaarvoice Social Summit. BAC’s been tracking the attitudes and behaviors of ‘spend shifters’ and TRUST is popping to the top when looking at brand equity builders. The presentation shares new priorities and expectations for brands alongside other trust-y bits. View the full presentation:  […]