More news coming soon re my Dialogue with Nancy Tag, Associate Professor in the Media & Communications Arts Department at The City College of New York, CUNY and author of the recently published, Ad Critique. Nancy and I met through The City College of New York where she interviewed me to be an adjunct in 2009. We’ve continued […]

Marketers are struggling to foster deep social media connections with consumers. Perhaps it’s time for a little strategic planning. Here’s the deal- 1) Behavior is based on motivation. 2) Despite the proliferation of social media options, social behavior has not changed. I speak to folks a lot about this. IMO, social media behavior reflects actual […]

On Thursday, I attended a small business event which inspired me to create a brief run-down of 2011 progress, wins, lessons, and AlixCompany goals for 2012. I see great things for AlixCompany in the coming year and do hope you will continue to read and join me as it happens. Progress: The year started off with […]