Category Archives: projects

“Academic planners”

It’s going around. Over the course of the past year I’ve heard folks refer, when elevator pitching planners say, “They’re an academic planner.” We’re not academic at all. We pull from all things practical. We solve for living, breathing human tensions. We work with creatives and own the pivotal creative brief, for goodness sake. Sure, […]

24

People get married at 24. That wasn’t the path for me. Let’s see, I was 23 when I graduated from The University of Texas (UT) in May. The job market was not good. I had been an intern for over two years at my dream job but the agency wasn’t hiring. My plan B was […]

Made my day

“Hi Alix, Not sure if you remember me but I was one of your students at CCNY. I saw your profile and just wanted to thank you for being a great teacher. I learned a lot in your class and still remember lessons from our Zico project. Hope all is well and happy holidays.” Thanks, […]

25

Today someone I work with is turning 25. I was 13 when he was born- On my 25th birthday I’d been in NYC for four months. At four months, I was working as a receptionist off Fashion Ave and at a bar as the door girl for bands on the weekends off 7th and C. […]

Purple towels

When I moved to NYC my idea spot, where I wanted to live, was Gramercy Park. I’d stayed at the hotel there on a student group trip and loved the area. I didn’t end up living there- couldn’t afford it. I did get a forever memory out of it, though. The way you looked for […]

Now accepting randoms

Are you accepting LinkedIn randoms? You should be. Here’s why: In the communication industry (and beyond), specializations are the norm. With that comes specialized certifications and specialized talent. One wonderful with LinkedIn is that it’s searchable. Need a NVivo certified analyst, for example? Search for one on LinkedIn! Random outreach does glean responses (people are […]