Category Archives: projects

Tension Taming

July 24, 2016 – 5:06 pm

The exploration of tension or tensions has always fascinated me. In advertising land, I believe it was Ogilvy who first defined or published using ‘cultural tensions’ as a means to uncover creative idea spaces. Finding tension still rings true today for creative prebrief hot spotting. What’s happening, however, is the lean or preference for negative […]

By Alix Morrow | Comments (0)

“The Dark Triad”

May 30, 2016 – 12:55 pm

I stumbled across ‘The Dark Triad’ recently and it introduced me to a third malevolent personality- the Machiavellian. We’ve all heard of narcissism and psychopathy. Have you heard of Machiavellianism? Here’s how Wikipedia defines all three: Machiavellianism is characterized by manipulation and exploitation of others, a cynical disregard for morality, and a focus on self-interest […]

By Alix Morrow | Comments (0)

From nervous frazzle to nervous dazzle

March 24, 2016 – 3:46 pm

So, you’ve got a big interview, meeting, or conversation and you are nervous. Nerves can be good. Shift the nerves from frazzle to dazzle by… 1. Breathing First, breathe and with big deep breaths. You are supplying oxygen to the brain which is needed for what you’re physically feeling as the result of an increased […]

By Alix Morrow | Comments (0)

What Makes AlixCompany Special

June 21, 2015 – 2:10 pm

We’re like Uber for Account Planning drivers. We drive strategic planners and marketers to the strategic planning plowing ground. We do this by tapping into our network of expert clusters- providing ‘just right customized’ solutions for your communication needs. It’s truly the perfect solution for cutting edge marketers and advertisers looking to add expert-level prowess […]

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In Austin? Thinking about starting a business? Check out and join me for BiGAUSTIN’s Start Smart Series.

April 16, 2015 – 1:15 pm

Thinking about starting a business? You’re not alone. Every year, thousands of Americans catch the entrepreneurial spirit, launching small businesses to sell their products or services.  In fact, given the new economic reality of our time, more people than ever before have found the “job” they thought was waiting for them doesn’t exist. Others have […]

By Alix Morrow | Comments (0)

Is Austin’s “Hack for Health” on your radar?

March 12, 2015 – 9:11 am

I recently learned about the ‘Hack for Health’ initiative and wanted to help spread the word. Please find below a brief description, a flyer for the initiative, and a link to frequently asked questions. Looks to be a great opportunity for sharing marketing, business development, and tech program know-how. [Below content source:  http://itstimetexas.org/hackforhealth/] The IT’S […]

By Alix Morrow | Comments (0)