Dialogue with Dan Carlton, Founder of PlannerU COMING SOON!

Big Deal Dino

BIG exciting news… Dan Carlton, Founding Partner of The PARAGRAPH Project and Creator of PlannerU has agreed to record a ‘Dialogue’ with me next Tuesday! We’ll be chatting about the who, what, and why of PlannerU. I’ll post the recorded conversation here [see right ‘Dialogues’] at www.alixmorrow.com/dialogues/.

About PlannerU:  “PlannerU exists to expand and grow the skill set of Account Planners by making a comprehensive education in brand planning a realistic possibility for more students and giving voice to fresh perspectives in strategic thinking.” Check it out here:  https://planneru.teachable.com/

POSTED BY Alix Morrow AT 2:46 pm

SIFTLYnow – from Leader to Advocate

So very humbled to have been picked by team Siftly to lead the launch of SIFTLYnow. The six month contract has ended and I’m switching from leader to advocate – top, number one advocate! Founder, Frank Striefler said this about me for LinkedIn:

“I thought it was imperative to bring on a freelance expert in strategy to lead the launch of SIFTLYnow.com, our online platform for freelance strategists, so I contracted Alix to work with me directly for six months. She fit the bill perfectly. With Alix’s hands-on leadership, we beta tested with ease, launched on schedule, very quickly on-boarded over 1,000 strategists, and delighted our first clients. She’s an excellent team lead, conceptual thinker, and ‘soup to nuts’ strategist. I sincerely enjoyed working with Alix and highly recommend you work with her also!”

Thanks again, Frank!

POSTED BY Alix Morrow AT 1:00 pm

We’re live at SIFTLYnow.com!

We are live








We’re live! Today! Super exciting. www.siftlynow.com

Is SIFTLYnow.com on your radar? It should be here’s why:

Aside from being the first to focus solely on freelance gig matching for Strategists, SIFTLYnow.com also covers for general and specific roles and skills.

There are 15 total roles, areas of specialization if you will, that Strategists can pick from – each Strategist can self-identify with up to 5. The roles include:  account planners, analysts, brand consultants, communication planners, content strategists, CRM strategist, design strategists, digital strategists, experiential strategists, innovation strategists, PR strategists, research consultants, retail strategists, social strategists, and UX strategists.

Additionally, there are 39 skill categories to pick from including analytics and reporting, brainstorming and ideation, case study development, copy testing, customer journey mapping, go-to market planning, persona development, qualitative research, quantitative research, social listening, UX strategy, and many more!

Check it out at www.siftlynow.com and please reach out if I can answer any questions.

POSTED BY Alix Morrow AT 12:06 pm

SIFTLYnow for Freelance Needs in Strategy

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Very excited to be working (on contract) with team Siftly to lead the launch of SIFTLYnow for freelance needs in Strategy.

Founder, Frank Striefler, says SIFTLYnow taps directly into agency short-term strategy needs and the pulse of the growing gig economy. “The freelance economy is growing and we intend to connect agencies with freelance strategic minds – for every type of need.”

The portal takes the hustle out of finding gigs for freelancers and provides specialized matching for agencies in need. The matching algorithm is the first of its kind and provides a magic wand of sorts for filtering by location, years of experience, category experience, and unique skill sets. It also allows freelancers and clients to set rate matching expectations. In just five minutes (the time it takes to complete your profile) freelancers will be in touch with essentially perfect-fit strategy opportunities.

SIFTLYnow works with account planners, analysts, brand consultants, comms planners, content strategists, CRM strategist, design strategist, digital strategists, experiential strategists, innovation strategists, PR strategists, research consultants, retail strategists, social strategists, and UX strategists.

The site at www.siftlynow is slated to go live before the new year!

Check-out our explainer video for more information – https://www.youtube.com/watch?v=jZtCWE9XV0I.

POSTED BY Alix Morrow AT 11:49 am

Account Planning for All!

Thrilled to launch my new website today and a new approach to ‘just-right customized’ strategic planning services – Account Planning for all!

Check it out here – www.alixcompany.com !

Whether you need a little or a lot, AlixCompany provides specialized services for all of your account planning needs. We work with advertisers, marketers, start-ups, and venture capital firms providing the sort of strategic planning services you might typically expect from larger creative communication shops. Our services deliver based on the context of your needs and include qualitative, quantitative, and Planner for Awhile.

We make house calls and welcome referrals. Please reach out via info@alixcompany.com if you would like to schedule an informational.

And, starting in November – we will have office space all over through Regus!

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POSTED BY Alix Morrow AT 12:55 pm

Get Smart 2017 – Visually Speaking

Join WCA at our annual half-day professional development conference in Austin on Friday, October 27 from 12:30 – 5:30pm. This year at Get Smart, industry leaders and some of the top visual communicators in Austin will together to learn and share success stories. As we maneuver through a digital ecosystem, visual storytelling has become an essential part of both personal and organizational branding. You will leave both inspired and with tools to utilize effective imagery in every aspect of your communications.
Our keynote speaker this year is Yvonne Tocquigny, a nationally respected branding specialist. She and other speakers will discuss how to succeed in an industry transformed by digital technology, multiple platforms/channels and increasingly media-savvy consumers.

Click here for a full program description!

Register by clicking here

Program At-A-Glance:

12:30 – 1:15 p.m. Registration and Informational Tables
1:15 – 2:30 p.m. Welcome and Keynote Address
2:30 – 5:30 p.m. Interactive State-of-the-Art Sessions by Industry Leaders
5:30 – 8:00 p.m. After-Event Happy Hour

Register today to learn just how easy it is to grab your audience’s attention with a few tips and tricks to get you speaking visually.

POSTED BY Alix Morrow AT 12:48 pm