Summary report giving useful data for Like subscribers, Fans, and Followers from eMarketer- http://www.emarketer.com/Article.aspx?R=1008630
Data pulled from 2011 study from ExactTarget (requires email, etc share)- http://www.exacttarget.com/
I love this industry- it’s fast moving, earth-y (organic/growth oriented/competitive) and with enough time-in patterns emerge (and re-emerge) showing conceptual consistency. The good stuff shared along the way becomes more solidified with professional exposure; building perspective and fueling instinct.
The wheel continues to churn the new, yet similar-
Take for example, the “Digital Strategist”– all the rage a year ago I tell you. But now, the light dims and the path becomes one similar to others of its kind. This is likely because of time-in (‘across’ and lack of real biz value) and know-how (‘down’ — why ‘only’ get a “digital strategist” when you can have “strategist” who also understands the role of digital for the greater brand/product/service good).
Good-bye “Channel Planner”, “360 Planning”, and good-bye Digital Strategist.
Hello, Integration Planners.?
Article that stirred my thoughts: http://adage.com/article/agency-news/2-ad-company-omnicom-opts-digital-spotlight/229844/
Received an email from the Texas Exes’ Alumni today with the message below. The newly launched Longhorn Network is not yet provided by major providers such as Time Warner- bet that will soon change!
Pulled from here
Report avail here
“Marketers have yet to agree on the value of a Facebook fan, but comScore argues the question may be missing the point. Instead, the research firm suggests marketers should consider reach and frequency of brand impressions shown to fans as well as their friends. In a study of unpaid Facebook impressions by three brands – Starbucks, Southwest Airlines and Bing – comScore measured the impact of brand exposures reaching friends of fans, rather than friends alone.
According to “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing” study, conducted in May by comScore in conjunction with Facebook, for every fan of a top 100 brand, an additional 34 friends of fans can be reached through an exposure to the fan, or liker.
Twenty-seven percent of the time spent on Facebook is with the newsfeed appearing on users’ homepages, which surfaces brand interactions by their friends. The study shows that users are between 40 and 150 times more likely to consume branded content in the newsfeed than to visit a particular brand’s page.”
“How does innovation happen? Economic and organizational sociologist Marc Ventresca approaches the world as a series of ethnographic encounters, seeing the microdynamics in big institutional arrangements and recognizing the structural sources of local and immediate interaction.” http://hbr.org/web/slideshows/difficult-conversations-nine-common-mistakes/10-slide