Exploring the Rise of Premium Food Items in the American Market

In recent years, the food industry has witnessed a significant shift towards premiumization, where consumers increasingly seek high-quality, premium food items to elevate their culinary experiences. Let’s delve into the latest statistics and trends surrounding premium food items in the American market to understand the dynamics of this growing phenomenon.

  1. Global Outlook of the Premium Food Market

According to Statista’s Market Forecast, the revenue in the worldwide food market is projected to reach an impressive US$9.36 trillion in 2023, with an annual growth rate of 6.74% from 2023 to 2028 [1]. This overarching trend sets the stage for our exploration into the premium food segment.

  1. Consumer Preferences in the U.S.

A glance at the food and beverage purchases by category in the U.S. reveals insights from the Consumer Insights Sustainable Consumption survey. This data showcases the evolving preferences of American consumers when it comes to premium food items [2].

  1. The State of Grocery in North America

McKinsey’s Consumer Pulse Survey for 2023 highlights that 66% of consumers in North America actively seek less-expensive goods. While this may seem contradictory to the premiumization trend, it emphasizes the need for value and quality, suggesting that premium food items meeting these criteria can still thrive in the market [3].

  1. Challenges and Opportunities for U.S. Food Companies

As reported by Reuters, U.S. food companies are actively engaging in mergers and acquisitions, reflecting a quest for growth amid changing consumer behaviors. The value of deals in the U.S. food and beverage industry, however, experienced a slight dip, indicating the need for strategic adaptations in response to market dynamics [4].

  1. Outlook for the Food and Beverage Industry

The 2023 outlook for the food and beverage industry, as outlined by RSM US, reveals that companies in this sector are facing challenges such as squeezed profit margins due to consumer pricing pressures and lingering costs. Nonetheless, driving up sales volume remains a key focus, providing an avenue for premium food items that offer both quality and profitability [5].

  1. Restaurant Industry Dynamics

In the restaurant industry, sales are projected to reach a substantial $997 billion by 2023, constituting 4% of the country’s GDP. This highlights the considerable impact of dining establishments on the consumption patterns of premium food items, further emphasizing the importance of catering to evolving consumer tastes [6].

In conclusion, the surge in the premium food market is evident, aligning with the broader trends in the food and beverage industry. While challenges persist, opportunities abound for those who can navigate the evolving landscape and offer premium food items that resonate with the discerning preferences of American consumers.


  1. Statista – Food – Worldwide | Statista Market Forecast
  2. Statista – Food/beverage purchases by category in the U.S. 2023
  3. McKinsey – The state of grocery in North America 2023
  4. Reuters – U.S. food companies go deal hunting as pandemic growth fades
  5. RSM US – 2023 food and beverage industry outlook
  6. UpMetrics – Restaurant Industry Statistics: 2023

Alix Morrow is the Founder and Chief-Make-It-Happenator at AlixCompany based in Austin, Texas. AlixCompany helps brands move the meter from thinking to knowing by truly getting in-stream with consumers in today’s marketplace. For more information on our qualitative, quantitative, and planner-for-awhile (PFA) services please visit www.alixcompany.com