Category Archives: projects

Join me for Market Research class at BiGAUSTIN on Thursday, 3/19 from 11:30am-1pm

February 4, 2015 – 10:35 am

                    Is market research the backbone of your strategy? If it isn’t or if you’d like to learn tips and tricks from an expert- join me for Market Research class on March 19th from 11:30am-1pm at BiGAUSTIN. Class is free with registration. Please do share with […]

By Alix Morrow | Comments (0)

AlixCompany and the Young Affluent Smart Segment (YASS)

January 2, 2015 – 9:40 am

When a brand’s development reaches a bottleneck and growth slows down, frequently due to market saturation, a new strategy is needed to push the company forward. Increasing market share within the already established target audience is repeatedly the first go-to move by many. However, increasing use of a product/ service or stealing market share from […]

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Introducing YASS from AlixCompany

December 11, 2014 – 9:43 am

A search using keywords “young affluent” finds that researchers have paid attention to the Young Affluent Smart Segment (YASS), especially in recent years. Below is some information AlixCompany collected to offer you a brief introduction to existing findings in this niche. [Charts are clickable for prime viewability] From Census secondary data:         […]

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Networking know-how: general best practices

December 1, 2014 – 8:43 am

Networking can be a huge help in pushing your company and career forward. However, many people overlook the details and don’t get the most out of it; networking is not a night out with your friends… so don’t take the same approach!  Below are some networking best practices so you can use networking to its […]

By Alix Morrow | Comments (0)

Networking know-how: the name tag

November 2, 2014 – 9:17 am

This past fall and summer, I contracted a brilliant University of Texas Grad Student to intern with AlixCompany. She asked if we could network together and I was more than willing. This post shares best practices for name  tag wearing and was created by Hui Wang and culled by Luciana Torres. I thought you all […]

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Be there / Be Square

October 1, 2014 – 3:39 pm

I wanted to put MakerSquare Austin on your radar if it isn’t already and to share information about tomorrow’s open house. MakerSquare is a 12 week intensive software training program. Students learn the full-stack (Ruby, Rails, JavaScript, HTML/CSS) and various JavaScript frameworks like Backbone.js. Sessions also include more advanced topics such as Responsive Web, Python, […]

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