This article may be one of the first to highlight why a ‘more is more’ strategy deters from objective-based, value laden action. I’ve spoken before about how we can start to move away from ‘crap chatter’ in social media. This article adds science to that  mix:  “To the extent that people rely on information that’s easily available, they may rely on it to the exclusion […]

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People tend to gravitate towards things they are familiar with; interestingly, when they have no peripheral they still go to what they know. Positioning a product or service considers this by looking into all possible connection angles (aka ‘rings’). We might ask, for example: where is the consumer or client’s consideration starting point, does the […]