Making a case for strategic planning involves (really) knowing where/how it fits in marketing and advertising efforts. Nancy Tag at City College in NYC asked me to describe the difference(s) between reserachers and account planners and I sent her the visuals below about this time last year. I go back to it often as I build […]

I love this industry- it’s fast moving, earth-y (organic/growth oriented/competitive) and with enough time-in patterns emerge (and re-emerge) showing conceptual consistency. The good stuff shared along the way becomes more solidified with professional exposure; building perspective and fueling instinct. The wheel continues to churn the new, yet similar- Take for example, the “Digital Strategist”– all the rage […]

Pulled from here Report avail here “Marketers have yet to agree on the value of a Facebook fan, but comScore argues the question may be missing the point. Instead, the research firm suggests marketers should consider reach and frequency of brand impressions shown to fans as well as their friends. In a study of unpaid Facebook […]