Category Archives: projects

Building real community- a checklist

November 19, 2010 – 2:49 am

I intend on sharing pieces from John Gerzema’s book Spend Shift once I’ve completely finished it- here’s something that couldn’t wait… As we continue to define the value of digital connectivity (and really connections in general), we might ought to revisit what real connections look like. John mentions on p85, Douglas Atkin’s community checklist of which I’ve listed […]

By Alix Morrow | Comments (0)

Market Researchers & Planners

November 2, 2010 – 7:42 am

How does one describe the difference(s) between a market researcher and an account planner? Please find below two visuals giving my POV with context and distinctions: (enlarge by clicking)

By Alix Morrow | Comments (0)

Jay Chiat Strategy Festival, 10/11 – 10/13

November 1, 2010 – 8:23 am

Didn’t get to go? Click here for the presentations and what-not.

By Alix Morrow | Comments (0)

Reflective or Perspective

October 27, 2010 – 7:39 am

Language and visual thought organizers are a thing of mine. I tend to create ’em and then put them in my back pocket. For example, I’ve pulled out a “me, my, why” construct (below) before when considering human motivations and depth of involvement. me (self), my (community), why (altruism) Recently, I’ve pocketed “reflective or perspective”. […]

By Alix Morrow | Comments (0)

Walmart and Price and CrowdSaver

October 26, 2010 – 7:38 am

Walmart and price and CrowdSaver I teach two classes, Strategic Messaging and Market Research, through a local nonprofit called BiGAUSTIN. Attendees are budding entrepreneurs and/or recent start-ups. Yesterday, during Strategic Messaging, the topic of differentiating towards price came up. I love this topic! Why? Because Walmart makes the perfect example for what being about price […]

By Alix Morrow | Comments (0)

Spend Shift is Here …

October 20, 2010 – 7:35 am

I picked up my copy at the bookstore on Monday and am now (really) reading it. Yesterday, I received the following email from John and I thought I would share: I’m very pleased to announce the release of my latest book, Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell […]

By Alix Morrow | Comments (0)