Category Archives: projects

“Bridging the gap between Agencies and Startups”

September 17, 2010 – 11:41 am

Perhaps time for a Quick Link tab re:bridging the gap on this blog… I happened upon this recent presentation from John Keehler- I especially liked the ‘tied to concept’ talk and ‘by-products, not just products’ mention. TOPIC: Bridging the Gap between Agencies and Startups WHO: John Keehler, Principal, Digital Strategy at Click Here DESCRIPTION: Startups are tech-savvy, […]

By Alix Morrow | Comments (0)

Book angst for Spend Shift…come come October 18th

September 9, 2010 – 10:29 am

                    Spend Shift is Coming October 18th, 2010 How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live New spending patterns reveal how massive cultural values shifts can be recognized in today’s consumer behavior and are remaking capitalism for the better. In […]

By Alix Morrow | Comments (0)

Facebook borne from yearbook concept

September 8, 2010 – 10:23 pm

I am always interested in understanding things from their origins. I did not know that the Facebook name was born from a yearbook/directory type concept. Wikipedia says: This article is about the collection of photographs of people. A facebook is a printed or online collection of photographs of people. History Colleges and universities in the United States […]

By Alix Morrow | Comments (0)

Face value of Facebook is evolving

September 3, 2010 – 10:26 am

Social media will adapt as needs and wants online adapt. We will see behaviors ‘grow’ as motivations for deeper connections are realized. I’m on Facebook and a friend responded to John Bush’s inquiry to Libertarians for a reference source (below). Because of this, I was privy to see how John is using Facebook- I think he’s on to something. […]

By Alix Morrow | Comments (0)

Less browse, more get

August 20, 2010 – 10:10 am

“As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work.” -Source: Chris Anderson, Wired, 8/16/10 (click on image to enlarge: ‘Proportion of total US internet traffic’)                 Now we’re talking! The idea of ‘substantive getting’ I like a lot. […]

By Alix Morrow | Comments (0)

Dialogue with Aki Spicer

July 26, 2010 – 7:50 pm

AlixCompany Dialogue Aki Spicer Recorded Dialogue is 36 minutes I’m thrilled to share with you the first Alix Co. Consulting Dialogue with Aki Spicer, Director of Digital Strategy at Fallon in Minneapolis. About a month ago, Aki conducted a workshop at VCU’s Brandcenter where he presented ‘The Engagement Opportunity‘. The presentation calls out the liminal space, labels the value of […]

By Alix Morrow | Comments (0)