Category Archives: projects

Hey Lover … I Love You Just The Way You Are

April 5, 2019 – 7:59 am

Guest blogger:  Tyrone Takami Tyrone Takami is a contributing Account Planner at AlixCompany. He’s been working directly with Alix for several months and is a unique thinker. We thought you might enjoy a few thoughts from Tyrone. This post shares more on listening, our ignorances, and how we can tap into (and out of) both […]

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Dialogue with Christian Madsbjerg

March 20, 2019 – 9:11 pm

Tyrone Takami has completed another great Dialogue in our ‘Hey Algorithms Meet Biorhythms’ series! The series was largely inspired by the book Sensemaking: The Power of the Humanities in the Age of the Algorithm. Today, Tyrone had the pleasure of speaking with the book’s author, Christian Madsbjerg. Christian is Co-founder and Senior Partner at ReD […]

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Dialogue with Graham Hall

January 18, 2019 – 12:07 pm

We’ve been exploring the disconnect between big data and deep insights and came upon Graham Hall‘s essay entitled, “Putting the Analogue Back into Insight” which is brilliant, like all of his writing really, because it gives a foundation and grounding on the subject. I want to invite you spend the next 30 minutes with Tyrone […]

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How Qualitative Fills in Big Data Blanks

December 19, 2018 – 1:56 pm

Guest blogger:  Tyrone Takami Tyrone Takami is a contributing Account Planner at AlixCompany. He’s been working directly with Alix for several months and is a unique thinker. We thought you might enjoy a few thoughts from Tyrone. This post is the first of several. Hi Planner-Sphere, I love how the work of brand strategy relies […]

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2018 Strategy Salary Report is Here

September 15, 2018 – 9:10 am

Behold — the latest and greatest strategist salary report!! ⭐💃 Thank you team Siftly! [SIFTLY] STRATEGY SALARY REPORT 2018 from SIFTLY.COM

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My Dialogue with Dan Carlton of PlannerU is Here!

August 29, 2018 – 12:27 pm

Had a great conversation yesterday with Dan Carlton, Founder of PlannerU.com. Dan and I discuss all things PlannerU – the who, what, and why.  PlannerU is a great new resource that exists to expand and grow the skill set of Account Planners by making comprehensive education in brand planning a realistic possibility for more students and […]

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