Category Archives: projects

What’s your ‘so what’ consumer benefit?

                Why does your product/service matter to consumers? ??? Is that what consumers say? Let’s take for example a day or a month where your product/service is no longer available. Now picture your consumers so irked off that they’ve taken to protesting outside of your office building. The image here illustrates protesters outside of […]

Join me for class on Sept 12th at BiGAUSTIN

Join me for Strategic Messaging class at BiGAUSTIN this week: WHAT: Strategic Messaging class with Alix Morrow WHEN: Thursday, Sept 12th from 11:30am-1pm WHERE: BiGAUSTIN, 5407 North IH 35, Suite 200 COST: Free! [Registration required — link below] FYI: This class will be recorded / excerpts from the audience may be captured on film DESCRIPTION: […]

“I was everywhere without being anywhere for a year”

Last week I attended a luncheon where a “leading authority on social media and online marketing” was the speaker. It was an interesting presentation and the presenter shared her numbers to substantiate her success; sharing x number of FB followers in one year, x number of Twitter followers, and the success attribute of making six figures. […]

It’s SXSW Interactive 2014 Panel Pickin’ Time!

Join me in the voting process for SXSW Interactive 2014. Please take a read of my submitted core conversation proposal below and click through to help give consumer-based strategy a seat at the SXSW Interactive table in 2014. Now What? Examining Just Right Strategy In March of 2013, AlixCompany LLC undertook an independent analysis of SXSW […]

Join Me for ‘Strategic Messaging’ Class on Sept 12th

One of my favorite classes to teach is headed to BiGAUSTIN again in September. Please find specifics, including a link to register, below: WHAT: Strategic Messaging class with Alix Morrow WHEN: Thursday, Sept 12th from 11:30am-1pm WHERE: BiGAUSTIN, 5407 North IH 35, Suite 200 COST: Free! [Registration required — link below] FYI: This class will […]

AlixCompany Dialogue with Chris Kocek

It’s an exciting time to be in Austin. I recently met an Account Planner named Chris Kocek who has a lot going on. In March at SXSW Interactive, Chris launched his company, Gallant. Then in April, he spoke at TEDxYouth about ‘Seeing the world with a fresh set of eyes’. And in May, he agreed […]