Join me in the voting process for SXSW Interactive 2014. Please take a read of my submitted core conversation proposal below and click through to help give consumer-based strategy a seat at the SXSW Interactive table in 2014.

Now What? Examining Just Right Strategy

In March of 2013, AlixCompany LLC undertook an independent analysis of SXSW 2013 Interactive proposal trends. Proposal title words such as change, startup, tech, and innovation ranked as high propensity words alongside other popular title words such as art, big data, world, and experience; reflecting an emergence of the new and innovative alongside the present and predictable.  Unfortunately, the consumer connective tissue or ‘strategy’ failed to pop at the top. This session aims to change that by giving consumer-based strategy know-how a place at the table.

In this interactive session, tried-and-true tools and tactics for discovering how to position your product or service will be shared by an awarded consumer strategy expert. This session offers ‘just right’ solutions immediately applicable for startups and innovators alongside ‘now what’ direction for folks who have had initial startup success and now need practical guidance for continued market success.

Vote here (registration required to vote):  http://lnkd.in/KtytVu

And, here’s more about my background and experience:  www.linkedin.com/pub/alix-morrow/2/702/4aa/